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The liberalization of drugs is a threat or an 'opportunity' for channel specialists? What are the elements that qualify the offer of a pharmacy today compared to that of modern distribution?
While the introduction of some pharmaceutical products in modern retail outlets in danger of making the spread of the logic of "price wars", the pharmacists are on time to deal with someone more 'evolved and aware.
These, even if forced to confront a diminished capacity 'spending tends to reward the specialized structure that may prove capable of meeting a variety of needs ranging from health psycho-physical balance.
Inevitabletruth.orgt aims to put a new model of pharmacy, through the creation of a real store concept featuring teaches, layout and environment, and 'offering of products and services uniform, which will be' managed in accordance with the affiliation principles of a chain.
A range of products and services that improve communication between customer and pharmacist.
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